Physical and fiscal benefits of SilverSneakers
Purposeful program design
- basic fitness membership
- SilverSneakers classes
- health education and social activities
- systematic integration with existing health plan initiatives
- self-directed options
Dedicated staffing resources
- Senior AdvisorsSM
- SilverSneakers Class Instructors
- Instructor Coordinators
- local account managers
- client relations team
- training
- outcomes analysts, network specialists, marketing support
Marketing and communications
- targeted marketing and outreach programs to members
- leveraging existing health plan communications channels
- behavior change and healthy lifestyle focus
- extensive public relations and media exposure
- member outreach through fitness center network
- a decade of expertise marketing the benefits of physical activity to older adults
- My Healthways interactive member Web site
Standardized performance and impact measurement and reporting
- annual health status and member satisfaction surveys (SF-12®)
- monthly utilization tracking and reporting
- member profiles (demographics, risk profile, behavior change)
Network development & quality assurance
- GeoAccess® mapping of members to ensure convenience and accessibility
- rigorous screening, selection, audit processes and safety standards
- network locations feature independent fitness centers, YMCAs, Curves®, nonprofits and targeted national providers
- network leveraged as a platform for health plan activities
- national reciprocity
Integration, training and program quality assurance
- comprehensive training of key health plan and fitness staff
- integration with health management initiatives
- provider outreach and education
- integration with sales initiatives
- support materials for use by clients